New sketchbook theme, as promised. These are restaurant names I found in a 1966 edition of the National Restaurant Association member directory. The Association still exists, but no longer publishes a list of members.
Dante’s Furnace seems to be long gone. The only evidence I was able to find of its existence was this 2-sentence observation  from a 1964 New Yorker article.
As for the artist on this one: I’m not sure. All I remember is that I met him that same day, and he was pretty excited about getting to make a literary reference.
by Craig Bogart
Craig Bogart is the creator of The Ineffables and part of the PANEL collective. His website seems to be down right now.
As for Bravo Cone, the Haitai corporate site says: Bravo Cone, which was first launched in 1970, has become a leading ice cream brand through the commercial music song “Let’s meet at 12. Bravo Cone!†Bravo Cone has been recorded in the Korean Guinness Book as the oldest ice cream product. Bravo Cone is the best and the oldest ice cream in Korea and will continue to build its fame and reputation.
That “commercial music song” has been used since the 1970s. It’s quite the earworm. “Buu-ra-bo Co-oone!”
Also, while I don’t think this is a Bravo Cone commercial, I feel compelled to share it: Apparently, the 1980s gave South Korea an ice cream cone that comes with a free Love Is… sticker?
We’ve reached the end of the Haitai sketchbook. New sketchbook theme next week! Stay tuned.
